Hi, I’m Max Ziervogel. Just your normal thirty-something Joburg Boy (NO! Not Boet, I don’t live in Fourways… it’s a joke, don’t be offended, you’ll need to get used to my sense of humour).

 

I grew up surrounded by the most incredible and different people (I call some of them family) and got to experience a life no one could imagine, let alone dream of, and I got to experience things I can’t put words to but had to be there to understand, IYKYK. But I have a piece of everything from all of it in me, from being car-obsessed, finding a granadilla the most beautiful thing on this planet, spending my days looking for mixed salad leaves for a coffee shop, having my own marketing agency that shares a name and office with a Financial Advisory. It’s a lot - but it’s simple when you know what simple means. 

 

I achieved what I thought I needed to and have a Master's Degree, I’ve worked in the biggest agencies on the biggest clients and been promoted three times in six months, and even left the agency to be a client, and my last day at the agency and first day as client was an hour apart and ended with me launching a product and brand that I used to be client service on. The one thing that wasn’t chaos was the desire for the simple things, even if I didn’t know it at the time (I’ve had a time, you’ll maybe read about it one day), and no.. simple is not boring, it’s not basic, and it’s not something you think you know, it’s a feeling that probably no one besides me will ever understand, but the word simple became my heart - my goal and something I live for and appreciate. The person who gave me the word, if you ever read this, you’re my favourite person in the world, you’ve given me the smile I manage to have every day, and the hope for more in life, simple…

 

I’ve always written, for myself. It was my peace, my head feels calm when I just write and save it and no one sees it. I liked it that way, no expectation, no revert, no letting my perfectionist-self-critic-side out, and it was mine. Somehow, that changed when a Stanley saved my life and a million people were clearly bored and read it, or when I cried my eyes out in a Jaguar and it’s now in a printed magazine. It was overwhelming and still is. But my head will explode if I don’t, and some of you could read something and stop pretending you know me (jokes, again), so here’s my blog. It’s not to sell a brand I hate or promote something I don’t like to get a quick product. It’s to share my view on life and to tell an experience I had for someone, or no one, to read. This is all personal, this is all real, it's Simple... It's Me.